No Pressure (film)

No Pressure is a controversial 2010 short film produced by the global warming mitigation campaign 1010, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements, No Pressure is composed of scenes in which a variety of people in everyday situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 1010 campaign to reduce CO2 emissions. The films makers said that they viewed No Pressure as a funny and satirical tongueincheek little film in the overthetop style of Monty Python or South Park. Before its release, The Guardian described it as attentiongrabbing and pretty edgy.

The film was made in an attempt to challenge the no pressure attitude often displayed both by governments and individuals towards taking real action on climate change. 1010 highlighted the urgency of action with claims that carbon dioxide emissions must be stabilised by 2014 within four years in order to avoid disaster, and that 300,000 real people are already killed by climate change annually. Lizzie Gillet, 1010 global campaign director, explained With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines while making people laugh. We were therefore delighted when Richard Curtis agreed to write a short film for the 1010 campaign.Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybodys existence on this planet? Clearly we dont really think they should be blown up, thats just a joke for the minimovie, but maybe a little amputating would be a good place to start? ........

Source: Wikipedia